Last spring, CBS and Turner Sports reached an agreement with the NCAA to pay it around $11 billion over 14 years for sole broadcasting rights of the NCAA basketball tournament.
That?s almost a billion dollars every year.
There are similar big-money agreements in football, baseball and other sports that involve exclusive broadcasting rights in exchange for payment to the NCAA.
So while the NCAA has been whoring itself out to the likes of CBS, ESPN and Fox for millions and sometimes billions of dollars, it must be fine with its players attempting to make a buck off of their abilities while still in school, right?
I bet you can tell where this is going. the ?N-C-two-A? as it?s affectionately known by filmmaker Spike Lee, is notoriously terrified of the idea of its ?student-athletes? being corrupted by the influence of payment.
It has handed out fines, loss of post-season eligibility, and scholarships, and even the vacating of wins for schools deemed to have known about the bestowing of improper benefits to players of as little as $200.
What makes the association seem like the ?biggest pimps around? as Lee has called them, is that it has refused to consider the idea of switching to what?s known as ?the Olympic Model,? in which athletes are not allowed to be directly compensated by their institutions, but are free to pursue marketing deals with other parties.
Although this is by no means a perfect model to allow for the payment of players, it does provide a way to bring some money back to the players. You know, those 18 to 22-year-olds who sell out football stadiums in the fall and basketball arenas in March.
It doesn?t take any money away from the schools that may be struggling to fund smaller, non-revenue-generating sports in addition to the building of training facilities and stadiums.
Voltaire once said, ?Don?t let the perfect be the enemy of the good.? By advocating pure amateurism, the NCAA has created an avenue for boosters with deep pockets and loose morals to give their schools an advantage simply by providing the means for college athletes to live the high life in return for commitment over other schools.
By creating a legal market where a player could capitalize on his or her own marketability, the black market would be curbed while still maintaining an air of amateurism around college athletics.
Source: http://thecollegianur.com/2012/03/29/ncaa-reform-create-a-legal-market-for-player-goods/26790/
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Content summary: Shel?s travelling, Neville solo recording this week; FIR Interview with PRSA?s Gerard Corbett posted; FIR Book Review of For Immediate Release (no kidding) by Ronn Torossian posted; RSS feed problems with the last episode fixed; News That Fits: blogs on the rise; Ragan promo; Neville and Dan York in conversation: what Dan?s doing this week in Paris with the IETF, the whole Facebook password privacy kerfuffle, and more; the Media Monitoring Minute with CustomScoop; listener comments on Pinterest?s revised terms of use, and more; New York Mayor Michael Bloomberg says social media can hurt governing; Michael Netzley reports from Singapore on topical communication issues in Asia; TemboSocial promo; who do you think "owns" social?; discount for FIR listeners going to The Social Customer conference in London; news about next week?s show; Shel and Neville are at the 2012 International Social Media and PR Summit in Amsterdam on April 11-12; music from Sunspot; and more.
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